EO Exchange was conceived as both a boutique retail shop and a place for the community to gather and share information about healthy living. EO, which stands for “essential oils”, produces a line of high-end natural and organic bath, beauty, and home products. Their newest retail location in San Francisco is located in the the fancy food market on the ground level of Twitter’s headquarters on Market Street. Simply named The Market (but often referred to as The Twitter Market), the space plays host to a high-end grocery store, various food purveyors and restaurants, a Farmgirl Flowers outpost, and the retail store for EO Products.
The space has a refill bar to reduce plastic consumption and boost sustainability, which allows the brand to further its eco-conscious agenda. Anchoring the center of the compact space is a 10-foot-long Carrera marble community table, designed as a place for transactions and where customers can create their own fragrances, bath salts, and other formulations with the help of EO’s staff. The store’s interior balances restrained modern design with the visual clarity of the merchandise. A clean, neutral palette lets the colored packaging of EO’s products become a feature within the design.