SJP by Sarah Jessica Parker is a contemporary label owned by Sarah Jessica Parker and partner George Malkemus III. The collection, which launched in early 2014, consists of footwear (handcrafted in Italy), apparel and handbags (made in the US). In December 2016, the SJP Collection opened its first stand-alone boutique at MGM National Harbor, and in August 2017, opened its doors at the Bellagio in Las Vegas. In November 2017, SJP Collection opened a pop-up shop turned permanent location in mid-town Manhattan and in September 2018 opened a second permanent location in the South Street Seaport District.
This most recent 1,100 square-foot downtown location is part of the South Street Seaport District developed by The Howard Hughes Corporation. The building’s historic architectural details inspired the concept of designing a space that felt more like a town house than a traditional retail environment. Everything from the framing and placement of photographs and artwork to an eclectic mix of both vintage and new furniture was selected to make customers feel as if they were in a causal, comfortable living room of a downtown residence or dream closet trying on shoes.
In terms of color palette, the SJP Collection itself is full of brightly colored shoes and accessories so the goal was to make the store envelope neutral and calm (such as custom white oak millwork and display cases) to let the merchandise be the primary focus. Certain design elements that are present in previous SJP Collection stores (such as SJP’s signature blush paint color and acrylic furniture and displays) were used in restrained amounts to on the one hand preserve brand consistency but at the same time achieve a modern, clean aesthetic that CCS Architecture is known for.